Demand · Social Media Marketing
An audience that buys, not one that scrolls past.
Social media is where most marketing budgets go to feel busy. Posts go out, engagement ticks along, and nobody can connect any of it to revenue. We run social the way we'd run any other channel: decide which platform your buyers actually use, build content against a thesis rather than a calendar template, and put paid budget behind what earns its place organically. If a format isn't producing enquiries after a fair test, it gets cut.
When companies bring us in
The patterns we see repeatedly*.
- 01
Posting is consistent, engagement looks fine, and not one enquiry traces back to it.
- 02
The team runs four platforms badly because someone said you have to be everywhere.
- 03
Content production depends on one person, and it stops the moment they're busy.
- 04
Paid social spend rises every quarter with no attributable cost per lead.
- 05
Competitors with a worse product have a stronger presence and you can't see why.
What you receive
Tangible deliverables, defensible work*.
We document, we hand over, and we make sure the outputs live inside your business: not on a shelf.
- 01
Channel strategy
An honest read on where your buyers actually spend attention: usually one or two platforms, not five. Everything else is deprioritised rather than half-run.
- 02
Content strategy & calendar
Content pillars tied to what you sell, a monthly calendar with formats and hooks specified, and a publishing cadence your business can sustain after we're gone.
- 03
Creative production
Static graphics, short-form video edits, carousels, and copy: produced on brand and on schedule, from your raw material or ours.
- 04
Community management
Comments, DMs, and mentions handled within agreed hours, with enquiries routed straight into your CRM or inbox instead of dying in a notification list.
- 05
Paid social campaigns
Meta, LinkedIn, and TikTok campaigns with tight audience definitions, creative testing, and budgets run to a target cost per lead: not to a spend target.
- 06
Reporting that connects to revenue
A monthly report on reach, engagement, and, the part that matters, enquiries generated, cost per enquiry, and which content produced them.
Outcomes our clients see
What good looks like*.
Engagements are measured by outcomes, not output. These are the kinds of results clients tell us about, often.
A channel mix narrowed to where your buyers actually are.
Content produced on a predictable schedule without depending on one person.
Paid social with a cost per qualified enquiry you can put in front of a CFO.
Enquiries from social arriving in your CRM, attributed to the post that caused them.
A content library that keeps working after the month it was published.
One or two channels, done properly · Reported on enquiries
Social media marketing pricing
Retainers sized by how much content you need and whether paid social runs alongside it.
Presence
$400/month
Consistent, on-brand publishing on one channel: the baseline that stops the drift.
- 1 platform, managed end to end
- 12 posts per month, produced and scheduled
- Community management, weekdays
- Profile and bio optimisation
- Monthly performance report
Growth
$900/month
Two channels, short-form video, and paid social run to a cost per lead.
- 2 platforms, managed end to end
- 20 posts per month including video edits
- Paid social campaign management
- Lead capture wired into your CRM
- Daily community management
- Monthly report tied to enquiries
Full Social
$1,500/month
A complete content operation across your buying platforms, with creative production included.
- Up to 4 platforms
- 40+ assets per month, incl. original video
- Influencer and partnership outreach
- Advanced paid social with creative testing
- Quarterly strategy review with leadership
- Ad spend billed separately at cost
Retainers billed monthly, minimum three months. Advertising budgets are paid directly to the platforms: we never mark up media spend.
How we work
A staged, transparent engagement.
Social management runs as a monthly retainer with a minimum three-month term; audits are available standalone.
- 01
Audit & thesis
Two weeks reviewing your current accounts, competitors, and audience: ending in a channel decision and a content thesis, not a generic calendar.
- 02
Produce & publish
Content produced in monthly batches, scheduled, and published, with community management running daily from day one.
- 03
Test paid
Paid budget introduced behind the organic content that already earns attention, tested against a target cost per lead.
- 04
Double down
Monthly review that kills what didn't produce enquiries and scales what did: reported against leads, not impressions.
Common questions
Things founders ask us first.
The most frequent questions founders bring to our discovery calls: answered honestly here, so the call can go deeper.
Almost never. Most B2B clients need LinkedIn done well and nothing else; most consumer clients need Instagram plus one video platform. Spreading across five accounts is the most common reason social marketing underperforms.
Yes. Plenty of engagements are us handling strategy, scheduling, community, and paid while your in-house designer produces the creative. We slot into your workflow.
Paid social can produce enquiries within two to three weeks. Organic reach on a new or neglected account typically takes two to three months to compound. We say which one your budget is buying before you commit.
No. It inflates a number that means nothing, poisons your audience targeting, and makes every subsequent report useless. If a proposal anywhere promises follower growth as the headline metric, that's the tell.
Ready when you are
Let's build the next chapter of your business: together.
Tell us where you are and where you want to go. We'll come prepared.