Demand · PPC & Paid Advertising
Buy attention at a price that still leaves a margin.
Paid advertising is the fastest way to buy demand and the fastest way to waste money, and the difference between the two is almost never the creative. It's account structure, negative keywords, a landing page that matches the promise, and tracking accurate enough to tell you which clicks became customers. We take over accounts that spend steadily and report nothing useful, rebuild the foundation, and run to a cost per lead your finance team agrees is worth paying.
When companies bring us in
The patterns we see repeatedly*.
- 01
Spend goes up every month and nobody can say which campaigns produce customers.
- 02
The agency reports impressions, clicks, and CTR: never cost per qualified lead.
- 03
Ads point at a homepage rather than a page built for the search that triggered them.
- 04
Conversion tracking was set up once, broke at some point, and nobody noticed.
- 05
Leads arrive but sales say most of them are unqualified, and nobody closes the loop.
What you receive
Tangible deliverables, defensible work*.
We document, we hand over, and we make sure the outputs live inside your business: not on a shelf.
- 01
Account audit & rebuild
A structural review of existing accounts, wasted spend, broken tracking, cannibalising campaigns, followed by a rebuild into a structure you can actually manage and read.
- 02
Google Ads management
Search, Performance Max, Shopping, and remarketing campaigns with commercial-intent keyword sets, disciplined negative-keyword lists, and bidding managed against conversion value.
- 03
Meta & paid social
Facebook and Instagram campaigns with defined audiences, systematic creative testing, and retargeting that doesn't chase people who already bought.
- 04
Landing pages & CRO
Dedicated landing pages that match the ad's promise, built to load fast and convert, then tested against each other rather than left to assumption.
- 05
Conversion tracking & attribution
Server-side tracking, call tracking, offline conversion import, and CRM integration, so a closed deal can be traced back to the keyword that started it.
- 06
Lead quality feedback loop
Sales outcomes fed back into bidding so budget moves toward the campaigns producing customers, not just the ones producing form fills.
- 07
Reporting you can act on
A monthly report on cost per qualified lead, cost per acquisition, and return on ad spend, with the decisions we made and why: not a platform screenshot.
Outcomes our clients see
What good looks like*.
Engagements are measured by outcomes, not output. These are the kinds of results clients tell us about, often.
Cost per qualified lead measured, tracked, and trending down.
Wasted spend on irrelevant search terms cut in the first month.
Landing pages converting at a multiple of the old homepage traffic.
Closed revenue traceable to specific campaigns, keywords, and creative.
A budget decision each quarter based on return, not on last year's number.
No spend markup · You own the accounts · Reported on cost per lead
PPC & paid advertising pricing
Management fees are flat, not a percentage of spend, so our incentive isn't to talk you into a bigger budget.
Account Audit
$400one-time
A forensic read of existing accounts, tracking, and wasted spend.
- Full account structure review
- Wasted spend quantified in currency
- Conversion tracking verification
- Competitor and auction insight analysis
- Prioritised fix list with expected impact
Managed PPC
$750/month
One platform managed end to end, run to a target cost per lead.
- Google Ads or Meta, fully managed
- Account rebuild included in month one
- Conversion tracking repaired & maintained
- Ongoing keyword, audience & negative work
- Monthly cost-per-lead reporting
- Min. 3-month commitment
Full Funnel Paid
$1,500/month
Search plus social, landing pages, and closed-loop attribution as one system.
- Everything in Managed PPC
- Google + Meta run together
- Landing page design & CRO testing
- Call tracking & offline conversion import
- CRM integration and lead-quality feedback loop
- Quarterly review with leadership
Management fees are flat monthly amounts regardless of spend. Advertising budgets are paid directly to Google and Meta: we never touch or mark up media spend.
How we work
A staged, transparent engagement.
Audits run 1–2 weeks as a fixed fee; management is a monthly retainer with a three-month minimum.
- 01
Audit
One to two weeks inside your accounts, tracking, and CRM: quantifying wasted spend and naming what's broken.
- 02
Rebuild & instrument
Account structure rebuilt, tracking repaired end to end, and landing pages shipped before meaningful budget goes live.
- 03
Launch & learn
Campaigns launched on a controlled budget, with the first four to six weeks spent gathering conversion data rather than chasing scale.
- 04
Scale profitably
Budget moved toward what produces qualified leads, tested continuously, and reviewed monthly against cost per acquisition.
Proof
PPC & Paid Advertising in the work
E-Commerce
Store launch and demand engine for a DTC brand
Selling through Instagram DMs at volume. We built the store and the plumbing underneath it.
Read the case study
Real Estate
Lead engine and CRM rebuild for a property developer
Plenty of leads. No follow-up. The pipeline was a spreadsheet nobody trusted.
Read the case studyCommon questions
Things founders ask us first.
The most frequent questions founders bring to our discovery calls: answered honestly here, so the call can go deeper.
Roughly $1,000 a month in media for local or niche B2B, more in competitive markets. Below that there isn't enough conversion data to optimise against and you're paying a management fee to guess.
No. You pay the platforms directly with your own card and keep full account access. Our fee is separate and visible. Agencies that bundle media into one invoice are the ones you can't audit.
Paid buys traffic immediately and stops when the budget stops. SEO compounds slowly and keeps working. Most clients run both: paid to learn which keywords convert, SEO to eventually own them without paying per click.
You do, always. We work inside your accounts with delegated access. If we part ways, your campaign history, audiences, and conversion data stay with you.
Often paired with
Ready when you are
Let's build the next chapter of your business: together.
Tell us where you are and where you want to go. We'll come prepared.