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Engineering

Custom Software Development

Software that matches the way your team actually works.

Many businesses outgrow their software stack long before they admit it. The CRM has 12 abandoned custom fields. The ops team lives in spreadsheets. The integrations between systems are held together by a freelancer who left two years ago. Our software development engagements untangle this — replacing brittle workflows with focused, well-built systems that compound in value.

Multiple monitors displaying code — custom software development environment
Common starting points

The patterns we see repeatedly.

  • 01

    Critical workflows live in fragile spreadsheets that only one person fully understands.

  • 02

    Off-the-shelf SaaS is being abused into shapes it wasn't built for.

  • 03

    You have a SaaS product idea and need a thoughtful technical partner to ship v1.

  • 04

    Two systems need to talk to each other and the integration keeps breaking.

What you receive

Tangible deliverables, defensible work.

We document, we hand over, and we make sure the outputs live inside your business — not on a shelf.

01 — Deliverable

Discovery & technical scoping

Workshops with the team that lives the workflow, a written problem statement, and a build estimate that survives contact with reality.

02 — Deliverable

Architecture & data model

Database schema, API contracts, and integration map signed off before a line of feature code is written.

03 — Deliverable

Iterative build

Two-week sprints, demo at the end of each, deployable from week 4. We build in plain TypeScript / Python / Go — no exotic stacks unless you ask.

04 — Deliverable

Integrations

Clean adapters for Salesforce, HubSpot, Stripe, QuickBooks, Twilio, Slack, and the long tail — with retry, idempotency, and observability built in.

05 — Deliverable

Documentation & handover

Living docs, runbooks, and a handover plan that makes a future engineer's first week productive.

Outcomes our clients see

What good looks like.

Engagements are measured by outcomes, not output. These are the kinds of results clients tell us about, often.

  • A workflow that no longer depends on one person remembering the magic incantation.

  • Hours saved per week per ops person, measured before and after.

  • Software your team actually wants to use, not just tolerates.

  • A codebase that can be picked up by your in-house team or another vendor.

Scoped first · Built iteratively · You own everything

Custom software development pricing

From a 2-week scoping engagement to a full SaaS v1 build. We work alongside your in-house team or as your full delivery team — your choice.

Discovery + Scope
$4,500one-time

2–3 weeks: workshops, current-state map, written scope, phased delivery plan.

  • Up to 3 stakeholder workshops
  • Current-state process documentation
  • Architecture + data-model recommendation
  • Written scope with phased estimates
  • Risk register + assumption list
Most popular
v1 Build
From$25,000one-time

8–20 weeks of iterative delivery — working software demoed every 2 weeks.

  • Two-week sprint cadence
  • TypeScript / Python / Go (your stack or ours)
  • API integrations (Salesforce / HubSpot / Stripe / etc.)
  • Living docs + runbooks
  • 30 days of post-launch support
  • Source code transferred at completion
Embedded Engineer
$9,500/month per dev

Senior engineer embedded in your team — paired with your in-house developers.

  • Full-time engineer on your stack
  • Daily standups + your sprint cadence
  • Code reviews + mentorship for in-house team
  • Min. 3-month commitment
  • Scale up / down with 30-day notice

Discovery is fixed-fee. Build is time + materials within a capped budget. Embedded is monthly per developer. You own all IP and source code from day one.

How we work

A staged, transparent engagement.

Engagements typically run 8–24 weeks for v1; ongoing retainers are available for evolution.

  1. 01

    Scope

    Two to three weeks: workshops, current-state mapping, and a written scope with phased delivery plan.

  2. 02

    Build

    Eight to twenty weeks of iterative delivery. You see working software every two weeks, not at the end.

  3. 03

    Adopt

    Rollout, training, and a 30–60 day support window where we live in your team channel and triage issues.

Common questions

Things founders ask us first.

Don't see your question? Send it our way.

  • How do you estimate? Is it fixed-price?

    Phase 1 (scoping) is fixed-price. Build phases are usually time & materials within a capped budget — flexible enough to handle real-world surprises, structured enough to stay accountable.

  • Will you work with our in-house engineer?

    Yes — we frequently work as a paired team with one or two of your developers. Knowledge transfer is built in.

  • What about IP and source code?

    You own everything from day one. Repositories live in your GitHub/GitLab from the first commit.

Ready when you are

Take the next step on custom software development.

Tell us where you are. We'll come prepared.