Demand
Leads & Data Services
Cleaner pipelines start with cleaner data.
Outbound performance is gated by data quality long before it's gated by copywriting. Our leads & data practice builds the targeted contact lists, enrichment layers, and hygiene routines that turn an outbound team from a bounce-rate complaint factory into a real revenue channel.
The patterns we see repeatedly.
- 01
Outbound bounce rates are high and engagement is low.
- 02
Reps waste hours researching and verifying contacts manually.
- 03
ICP definition is fuzzy and the list reflects it.
- 04
Existing CRM data is stale, duplicated, or missing key firmographics.
Tangible deliverables, defensible work.
We document, we hand over, and we make sure the outputs live inside your business — not on a shelf.
ICP & list strategy
Workshops to sharpen ICP, define inclusion/exclusion criteria, and design a list-build plan that's specific enough to act on.
Custom list building
Targeted contact lists from Apollo, ZoomInfo, LinkedIn Sales Navigator, and bespoke research — verified before delivery.
Enrichment layer
Firmographic, technographic, and intent enrichment so each contact comes with the context reps need.
CRM hygiene
Deduplication, validation, and a rolling hygiene programme so the database doesn't decay into noise.
Outbound data ops
Per-campaign data pulls, suppression lists, and the operational rhythm that keeps a 5+ rep outbound team fed.
What good looks like.
Engagements are measured by outcomes, not output. These are the kinds of results clients tell us about, often.
Bounce rates below 3% on outbound campaigns.
Reps reaching 60+ verified contacts per day instead of 20.
Higher reply rates from sharper targeting and contextual data.
A CRM you can actually trust to forecast from.
Lead generation & data pricing
From a one-off verified contact list to a full managed-outbound seat. Apollo, ZoomInfo, LinkedIn Sales Nav data sourcing included on every plan.
Targeted, verified B2B contact list — your ICP, our research, delivered as CSV.
- Up to 1,000 verified contacts
- ICP refinement workshop included
- Email-deliverability verification
- Firmographic + technographic enrichment
- Delivery in 5–10 business days
- Additional 1,000 contacts: $1,200
Dedicated SDR running cold email + LinkedIn for you — meetings on your calendar.
- Dedicated SDR (≤3 client accounts max)
- Apollo + Smartlead + LinkedIn Sales Nav included
- Multi-inbox warm-up + deliverability monitoring
- Weekly reporting (open / reply / meeting rates)
- Meetings booked on your calendar
- Min. 60-day initial commitment
Scale to 2–5 SDRs with team-lead supervision and integrated CRM hygiene.
- Everything in Managed Outbound
- Dedicated team lead across reps
- Integrated CRM hygiene programme
- Weekly campaign-strategy review
- Sales-velocity + cost-per-meeting tracking
- Min. 90-day commitment
List builds billed on delivery. Managed retainers billed monthly. Tools and platform costs (Apollo / Smartlead / LinkedIn) included in the retainer — no surprise pass-throughs.
A staged, transparent engagement.
List builds are project-based. Ongoing data-ops engagements are monthly retainers.
- 01
ICP sprint
One to two weeks defining ICP, key personas, and inclusion criteria with sales leadership and a few rep interviews.
- 02
Build & deliver
Two to four weeks for the first list build, enriched and verified — followed by a feedback loop with reps.
- 03
Operate
Ongoing monthly engagement covering list refreshes, CRM hygiene, and per-campaign data pulls.
Where does the data come from?
Apollo, ZoomInfo, LinkedIn Sales Navigator, Clay, and bespoke research. Every list goes through a verification layer before delivery.
Is the data GDPR / CCPA compliant?
We work with B2B contact data in line with legitimate-interest provisions and provide compliant suppression workflows. We don't deliver consumer data.
Can you also run the outbound campaigns?
List delivery is the core service. Campaign execution is delivered through our VA Teams service when bundled.
Ready when you are
Take the next step on leads & data services.
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